Amazon Confirms Acquisition of Multi-Channel Software Company Veeqo
Amazon has confirmed today that they have acquired the multi-channel software company Veeqo, in what has been another stealthy acquisition by the company. Whilst Amazon has been quiet on the deal up until now, the deal was actually announced on the companies blog back on November 2nd last year.
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- AI can change your entire social media game today. Learn how you can save time writing engaging content faster. [sponsored]
- How to lower your taxable income and pay less in taxes. [sponsored]
- ‘My Community Made’ is a new marketplace to compete with Etsy and Amazon Handmade.
- EXCLUSIVE: Interview with Chris Prill, VP eBay Motors, discussing the new Guaranteed Fit program.
This acquisition is very similar to that of the Australian multi-channel company Selz which Amazon also acquired over a year ago. Similarly, there was no official announcement from Amazon but just a banner confirming the deal which appeared on the Selz website.
Amazon Reignites Shopify Competition By Buying Veeqo?
This has led to the question, what would Amazon need a multi-channel software for, especially when they have already acquired Selz that did a similar job?
“We’re excited Veeqo has joined Amazon. Veeqo is an innovative company that helps sellers manage their multi-channel business and provides an outstanding experience to shoppers,”
“We plan to continue investing in new features and improvements to help Veeqo serve sellers globally from its home in Wales, facilitate growth for sellers’ multi-channel businesses, and enhance the experience of their customers.”Amazon Spokesperson
Perhaps most interesting is the fact that Veeqo’s tools did allow sellers access to tools specific to selling on Shopify, which Amazon now has access to. Amazon has sought to attract sellers to their multi-channel fulfillment program by cutting rates, as other third-party logistics providers and companies like Shopify, UPS and FedEx have all launched their own fulfillment services, competing with the eCommerce giant.
Either way, access to this software will potentially add a new raft of seller tools for all Amazon sellers which could potentially mean they no longer need to rely on other third-party tools or platforms.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.