Amazon Prime Membership Fees Will Increase Up to 43% in Europe
Amazon will raise the membership fee for its Amazon Prime service in Europe by as much as 43% to counter higher operational costs.
Don’t Miss
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- AI can change your entire social media game today. Learn how you can save time writing engaging content faster. [sponsored]
- How to lower your taxable income and pay less in taxes. [sponsored]
- ‘My Community Made’ is a new marketplace to compete with Etsy and Amazon Handmade.
- EXCLUSIVE: Interview with Chris Prill, VP eBay Motors, discussing the new Guaranteed Fit program.
In February, the company increased its annual Prime membership fee from $119 to $139 in the United States, citing similar concerns.
Since the Covid pandemic, Amazon has expanded its logistics infrastructure to meet customer demand.
Amazon’s retail sales business profitability has been impacted by these investments and other operational cost increases, resulting in operating losses for both retail segments in the past two quarters, North America and International.
Meanwhile, AWS, its cloud computing business, has maintained strong profitability, helping the company keep its bottom line in check.
But with pressure to reduce losses and regain profitability in its retail business, especially now, during a time of inflationary pressure where consumers may pull back from discretionary spending, Amazon’s latest move will help offset some of the retail side cost issues.
Amazon Prime Fee Increases by Country
Prime members in Germany, its second-largest market after the US, will see their yearly membership fee rise 30% to 89.90 euros (approximately $92).
In the company’s third largest market, the UK, Prime members will be paying 95 pounds (approximately $114) annually, a 20% bump.
Amazon Prime members in Spain, Italy and France will see their membership fees increase between 39% and 43% yearly.
The new Prime membership fees will go into effect on September 15, 2022 when members join or renew.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.