Amazon Prime launches In Australia – ready for Prime Day?
Amazon Prime has launched today in Australia for the first time since Amazon opened its operations fully down under.
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Whilst it isn’t the ‘full suite’ of Amazon Prime that the UK and USA are used to it is a great start for Australian customers and will undoubtedly get bulked out over the next few months and years as the Amazon infrastructure widens.
Amazon Prime AU Features
Perhaps what Amazon Prime was most famous for was the free delivery aspect and that is what is at the fore front of Amazon Prime Australia.
Free two business day delivery is available to customers in Adelaide, Brisbane, Canberra, Hobart, Melbourne, Perth and Sydney and regional cities such as Albury-Wodonga, Bendigo, Gold Coast, Gosford, Newcastle, Toowoomba, Wagga Wagga and a selection of others.
For more remote areas this will be limited to free four day delivery for the time being. As more fulfilment centres get built across Australia, expect that free next day and same day delivery options will become available.
Other features for Australian Prime include:
- Free delivery on millions of items
- Exclusive access to Prime Originals through Amazon Video
- Access to Prime Reading
- Exclusive early access to Prime Deals
The good news for Australians is that the price is about half the price of Amazon Prime in the USA. For an annual membership the cost is $59 compared to the U.S. Prime which is $119.
Will we see Prime Day in Australia?
That last bullet point leaves us to believe that Australia will get to experience their first Prime Day in 2018.
We have already put our guess out there that Prime Day will be held on the 11th July and if this comes to Australia it could be set for Amazon to have the biggest global Prime Day ever.
We will keep you posted once we have official word from Amazon on Prime Day 2018. In the mean time if you are Australian will you be getting involved with a Prime membership? Let us know down below or over on our Facebook group.
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.