Bonanza VP Greg Braukus Foreshadows Changes With Seller Input
Newly hired Bonanza Vice President Greg Braukus penned an open letter to sellers promising to engage the Bonanza community and listen to feedback, good and bad, to improve the marketplace.
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Bonanza was founded in 2008 and received early accolades for being an alternative marketplace to eBay. This was especially true for sellers listing in the collectibles, crafts, artwork, vintage, antiques, and similar categories that felt eBay was leaving them behind.
However, early enthusiasm about Bonanza subsided over the past few years, and the marketplace needed to regain its mojo.
Greg Braukus, who spent about four years at Amazon in the early 2000s and joined Bonanza earlier this year from the Terex Corporation where he was the Director Enterprise eCommerce, has been tasked to do just that.
The most telling part of his letter is that he says, “I have begun to ask a lot of questions and have asked to see lots of data to understand where/how the plan deviated from our course.”
The only way to read this is that changes are coming to Bonanza, and he is trying to sort out what these changes need to be.
Here is The Full Text of Greg Braukus Letter to Sellers
Hello! Greg Braukus, here. Thank you to all for your warm messages welcoming me to Bonanza, they’re greatly appreciated!
As a customer-centric minded individual, I have begun to ask a lot of questions and have asked to see lots of data to understand where/how the plan deviated from our course.
One of the most significant elements missing is the direct, on-going feedback from you, our sellers. I’d like to establish an agreement with all of you.
If you all regularly provide us with thoughtful, detailed insights (both positive and not so positive), I will consistently share with this group our priorities to improve.
In this business, there are no magic wands – only terrific people who are passionate about your businesses, your booths and Bonanza’s long term success.
So, I’d like to ask you to set aside the years of frustration and welcome this opportunity to go forward together desiring the same goal.
To lead this effort with you, I have appointed Shelly Breuer as our Seller Happiness Manager.
Shelly has been a Bonanzler for over 5 years. She has a great understanding of what it takes for you to be successful and she also knows our business very well.
It didn’t take long (15 minutes) to come to the conclusion that her skills would be better served regularly communicating, advocating and working directly for you.
We will be introducing new ways to hear from you over the next few months.
As a team, we commit to listening to you, our seller community, and making decisions based on your feedback. I’m happy to be here and to be able to move forward with you all in 2020!
Do you sell on Bonanza and what do you think needs to change on the marketplace for you to raise your sales and profits?
Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
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READ MORE: The Bonanza Marketplace Puts Pesticides and Insecticides on Prohibited Items Lists
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Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.