eBay Australia Announce Fulfilment Program To Rival Amazon Prime
Back when we announced that Amazon had set its sights on Australia we asked the question what would eBay do in response.
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eBay for the longest time had pretty much exclusivity as a product marketplace in Australia and when Amazon arrived in threatened their market hugely.
In response eBay Australia have really come out fighting to protect their market lead with a number of new policies and innovations which still seem exclusive to the Oceanic region.
eBay Introduce Fulfilment!
The breaking news today is that eBay Australia have announced a partnership with Australia Post and Fulfilio to act as the official eBay fulfilment partner.
In an obvious attempt to combat Amazon Prime delivery promises which will no doubt come as Amazon expand their infrastructure, eBay have put together this network to bring Australian sellers their own solution.
Fulfilio have a national network of warehouses across the country which means being able to get delivery of your products to customers much quicker than normal.
Of course eBay are incentivising this by stating sellers will gain “Increased exposure for your listings with eBay Guaranteed Delivery and eBay Plus” as long as they meet the eligibility criteria.
Why Is eBay Fulfilment A Good Thing?
This news does make the eBay ban on Amazon FBA and other 3PL companies make more sense as they had this up their sleeve about to roll out. Whilst Fulfilio states you can use their network to fulfil orders from other sales channels it will be interesting to see if Amazon returns the favour.
Let’s take a look at why the eBay Fulfilment Program is a good thing for sellers:
Benefits for you
- Market leading prices
- Multi-channel fulfilment solution
- Nationwide warehouse locations
- Access to eBay Guaranteed Delivery and eBay Plus (If eligible)
- Deals and retail promotions participation (If eligible)
Benefits for your customers
- Fast fulfilment
- Guaranteed delivery
- Lower costs
- Improved shopping experience
- Greater selection on eBay Plus items
You can find out more about the eBay Australian Fulfilment Partnership with Fulfilio here, and register your interest if it’s something you would be interested in.
We would also love to hear what your thoughts are about this latest feature from eBay. Is it nice to see them taking the fight to Amazon or is it too little too late? Let us know in the comments below or over on our Facebook Group.
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Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.