German Classifieds Site eBay Kleinanzeigen to Yank eBay Name and Logo Branding From Platform
Adevinta is removing the eBay logo and name from eBay Kleinanzeigen, the German classifieds portal the Norwegian company acquired last year from eBay.
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The company operates online marketplaces and classifieds platforms in 14 countries globally, with two in Germany, eBay Kleinanzeigen and Mobile.de.
According to a statement by Linde Scheers, CMO, eBay Germany, eBay is happy with the name change as shoppers have been confused by the name eBay Kleinanzeigen believing the classifieds platform is still part of eBay.
With this branding change to use Kleinanzeigen (German for Classifieds) only, the confusion some shoppers had will go away, Scheers explained.
There was no official announcement from Adevinta on when users should see the name change on the German platform. As of today, the site ebay-kleinanzeigen.de still shows the eBay branding.
However, it seems Adevinta has acquired the domain kleinanzeigen.de.
Currently, the domain kleinanzeigen.de serves a blank page. But the favicon (the small favorites icon shown in browsers) is the same for both ebay-kleinanzeigen.de and kleinanzeigen.de suggesting a switch is imminent.
- https://kleinanzeigen.de/static/img/favicon.ico
- https://www.ebay-kleinanzeigen.de/static/img/favicon.ico
eBay Kleinanzeigen Was Part of eBay Classifieds Group Sale
The German eBay Kleinanzeigen classifieds platform was part of the eBay Classifieds Group transaction between eBay and Adevinta for $2.5 billion in cash and a 44% equity stake in the classifieds marketplace operator.
However, for the deal to be approved by Austrian regulators, eBay had to sell 10% of its Adevinta stock to UK-based private equity firm Permira.
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Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.