eBay Promoted Listings to Be Featured Externally in the UK
eBay promoted listings for UK sellers will now be eligible to be advertised on channels external to the eBay website. This means that at no extra cost your promoted listings have the ability to be featured on other external partner sites than eBay as well as feature on search engines like Google and Bing.
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This is by no means mandatory and sellers will have the freedom to determine whether they want their promoted listings to display externally or not, but at no extra cost to the eBay seller. This seems like a no-brainer to us unless you are running your own ad campaigns for your own website, in which you could end up competing with yourself potentially.
The Full Update On eBay Promoted Listings
“One of the key ways we connect buyers to our site and your inventory is through our marketing investments. These help to ensure that eBay listings appear in external ads on partner sites and search platforms such as Google and Bing.
We’re happy to share that moving forward, eBay Promoted Listings will now be featured in these external ads. This will help to expand the reach of your Promoted Listings campaigns and provide additional listing visibility across the web.
Whilst we are excited to introduce external Promoted Listings, we remain committed to providing you with the opportunity to be included in eBay’s external advertising at no charge. You won’t be required to participate in external Promoted Listings in order to be eligible to appear in eBay advertisements on search platforms or partner sites.
What you need to know:
- External eBay Promoted Listings come at no additional cost to you. The Promoted Listings ad rate works the same on and off eBay. If a buyer clicks on a promoted listing and purchases that item within 30 days of that click, the seller only pays the ad rate determined at the time of the click.
- We’ve updated our downloadable campaign reports to show the impact of external Promoted Listings. Metrics include:
- Promoted Listings clicks (via external placements)
- Promoted Listings conversion rate (via external placements)
- Promoted Listings sales (via external placements)
- Ad fees (via external placements).
- Sellers who use eBay Promoted Listings will automatically be eligible to have listings featured in external Promoted Listings. Sellers who use Promoted Listings won’t need to take any additional action.
- It isn’t mandatory to participate in external Promoted Listings. You can easily opt out. Sellers who do not participate will continue to be eligible to appear in eBay’s external advertising.
For more detailed information, you can visit Help Hub.”
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Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.