eBay Sellers Can Now Share Listings On Snapchat
eBay has today announced a new integration with social media platform Snapchat, allowing both sellers and buyers to share listings on to their Snapchat app with their friend’s list.
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The combination of eCommerce marketplaces and social media platforms has been spoken about for a number of years and in recent months TikTok has been the central platform many talk about especially with the recent BigCommerce integration with the TikTok platform.
Snapchat however is one of the more forgotten social media platforms in 2022 and seems to be primarily used by the Gen Z crowd. This could offer an interesting opportunity for the right kind of product-based business, but for the majority of sellers, we are not sure that a Snapchat integration is going to be a big lure for their older audience.
You can see the full announcement from eBay below:
eBay x Snapchat Integration
“Looking for fun ways to grow your social media reach? Look no further. Our collaboration with Snapchat makes it easy!
People love sharing and talking about their favorite products on social media—and Snapchat users have been taking social media by storm. Whether you’ve got your own following, or you encourage your buyers to share with theirs, Snapchat’s a great way to get some buzz around your business.
Now, sharing listings on Snapchat is easier (and more fun) than ever. We’ve worked with Snapchat to create a quick, easy way to turn listings into eye-catching snaps right from the eBay app.
With just one tap, create a Snapchat-ready design with listing details, an image, and a tappable link back to your eBay listing. Created in collaboration with Snapchat, this new template is ready to share as-is—or you can get creative with stickers, text, and effects to make your listing stand out. Remember to encourage your buyers to share snaps of items they’re excited about with their Snapchat friends.
Explore this feature directly from your Active Listings, or any listing, on the eBay app.
Ready to give it a try? Make sure you’re on the latest version of the eBay app and logged into Snapchat. Tap the Share icon at the top of a listing page or the Active Listings page, select the Snapchat icon, and start sharing!
Stay tuned—we’ll be expanding this feature to more pages within the eBay app over the coming months.
As always, thank you for selling on eBay.”
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Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.