Etsy Misses Out on Opportunity To Support Sellers During Its Labor Day Sale
Etsy is asking sellers to participate in its Labor Day weekend sales event starting on August 31 targeting shoppers in the US and Canada.
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Unfortunately, the only way for sellers to participate in the sales event is to discount listings by at least 15%. Yes, that is a requirement.
Etsy is not offering any incentives for sellers to participate in the sale that will run from August 31 to September 6, 2022.
In its message to sellers, the company even suggests sellers use a stepped discount approach to the Labor Day sale.
“To participate, schedule a sale of at least 15% off from August 31-September 4 and then increase your sale to at least 25% off from September 5-6 to help attract more shoppers.”
In addition, Etsy recommends that sellers “set up targeted offers like Thank You coupons, Abandoned cart discounts, and Favorited item discounts.”
While running a Labor Day promotion is a great marketing strategy for many businesses, Etsy sellers will be responsible for the ‘cost’ of the discount.
With the 30% fee increase Etsy implemented across the board in April, the company could have taken a few dollars from that extra revenue to help participating sellers offset some of their cost discounting products.
Even eBay pays for coupon offers it promotes on its marketplace or sends out in emails.
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Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.