Etsy Tweaks Advertising Tracking for Sellers
Last week Etsy announced they are making a change in the methodology that tracks ad attribution and spending.
Don’t Miss
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- AI can change your entire social media game today. Learn how you can save time writing engaging content faster. [sponsored]
- How to lower your taxable income and pay less in taxes. [sponsored]
- ‘My Community Made’ is a new marketplace to compete with Etsy and Amazon Handmade.
- EXCLUSIVE: Interview with Chris Prill, VP eBay Motors, discussing the new Guaranteed Fit program.
Currently, Etsy attributes sales to an ad when:
- A buyer clicks on an ad for your item, then purchases that item within 30 days
- A buyer clicks on an ad for an item, then purchases any item from your shop within 24 hours
Beginning October 4, this will change to a single attribution methodology to attributing a sale to your ad campaign if a buyer clicks on an ad for an item, then purchases any item from your shop within 30 days.
WHY THE CHANGE?
Etsy states that it is bringing the attribution model in line with other advertising services offered online. They also say they believe in the long run this will more accurately reflect revenue impact of ads on your business.
No change has to be made as the ad budget you may have set in your store for Promoted Listings, and Google Shopping remain the same.
The company is updating historical data to this new model, so you can see how previous ad spending impacted your sales.
Therefore, it is a good idea to take another look at your ad spending strategy for your Etsy store after the change. You may wish to make some adjustments to maximise your ad budget for best results.
GOOGLE SHOPPING IMPACT
For those sellers that use Google Shopping as part of their campaigns, they may need to review ad spending on continuing basis for a while.
As the new methodology attributes more sales to Google Shopping ad spent, the algorithm may increase ad spending more aggressively. So you may see more of your daily budget on Google Shopping being used.
Of course, this can also be attributed to more competition for the ad space, so that is why you need to review Google Shopping on a more frequent basis to make sure you are getting the right sales for your budget.
To help you with Google Shopping, Etsy is updating the marketing dashboard and under “Orders from ads”, you will see in detail which orders were placed from Google Shopping.
If you sell on Etsy, we would like to hear your comments on how you feel this will impact your ad spending. Please use the comments section below.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.