OnBuy Exceeds Market Average During Peak Season 2021
After a busy year of growth for OnBuy.com and our retailers, we’re excited to report that our November 2021 performance numbers not only outshone many of our competitors, we also beat the eCommerce market as a whole!
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Data source: IMRG
Our results are particularly positive considering that November 2021 showed a market decline of 19.78% year-on-year when compared to 2020. The decline seen in 2021 was to be expected, given that the 2020 lockdowns forced an unprecedented shift to online shopping. As consumer shopping habits return to being based on choice, rather than restrictions, we’ll see numbers settle and become steadier this year.
The consistent growth of our business means we’ve been able to bring a number of critical hires on board, which enabled us to focus on evolving our shopping experience to delight our customers, as well as increase our marketing activity to further build brand awareness. This has led to an increase in new customers of 53% YOY (ending 31st December).
December 2021 was another strong month for OnBuy and our retailers, with a range of key categories continuing to shine above and beyond the market average. The strongest categories included clothing – particularly menswear and footwear – along with health & beauty, haircare, and fragrance with MOM growth exceeding 30% in some areas.
| Product Category | Market MoM | OnBuy MoM |
| Clothing | -6.6% | 12.10% |
| Menswear | -2.6% | 28.13% |
| Footwear | -6.8% | 30.09% |
| Health & Beauty | -18.7% | 1.13% |
| Fragrance | 3.1% | 4.20% |
| Haircare | -28.8% | 8.89% |
Data source: IMRG
There’s no doubt that 2022 will be all about the retailer, driven by the sheer amount of choice and options available. OnBuy was born out of a need to support retailers who were finding themselves competing with marketplaces, rather than working in partnership with them. Since its inception, OnBuy has continued to scale at speed, and we’re proud to now be partnered with over 11,000 trusted retailers, connecting them with the millions of consumers using the website.
We’ve got big plans for the future too, which will include some milestone product developments to continually enhance our shopping experience, expanding our team to better our retailer service, and our much-anticipated market expansion, which will continue to fuel our growth and solidify our position as the fair marketplace for everyone, everywhere.
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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.