Walmart Launches Content Creator Platform To Attract Influencers
Walmart announced the launch of Walmart Creator, a one-stop portal that makes it easy for creators to monetize shoppable products from the retailer.
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- AI can change your entire social media game today. Learn how you can save time writing engaging content faster. [sponsored]
- How to lower your taxable income and pay less in taxes. [sponsored]
- ‘My Community Made’ is a new marketplace to compete with Etsy and Amazon Handmade.
- EXCLUSIVE: Interview with Chris Prill, VP eBay Motors, discussing the new Guaranteed Fit program.
The company believes anyone can be a creator, and the product democratizes the tools and resources needed to do so.
Creators who sign up will have access to tens of thousands of products and are given the opportunity to earn revenue all while earning commissions on sales they refer with no cap.
Users of the platform can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect valuable performance data to help grow their community and following.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, Chief Marketing Officer, Walmart US
“This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
Walmart Creator Expands on Company’s Social Commerce Initiatives
Walmart is an early pioneer in the social commerce space and is always testing and learning in new channels, including shoppable livestreams, with the goal of better serving customers by meeting them when and how they want to shop.
Walmart Creator represents another expansion into this space, further enabling shoppers to shorten the distance between inspiration and purchase.
By launching in beta ahead of the busy holiday season, Walmart is putting creators in a strong position to earn while also continuing to evolve and optimize the platform before launching fully in 2023.
In this platform, creators can utilize carefully curated product collections to inspire their next content story and generate affiliate product links for their posts.
They can track and view performance in Walmart Creator’s analytics dashboard to understand how customers engaged with the products they featured in their posts. Creators can also apply to be a part of any upcoming brand campaigns.
Creators can get started by applying for beta access at WalmartCreator.com.
Walmart plans to rapidly evolve and iterate the Walmart Creator platform over time to build features and experiences that make it easy for creators to create and publish content, and for customers to shop their favorite products through Walmart.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.
Editorial Note: This post is from a Company Press Release and may have been modified for clarity.