WooCommerce and Pinterest Announce Strategic Partnership
WooCommerce, the leading open-source eCommerce platform, and Pinterest, a visual discovery engine and shopping discovery platform, today announced a strategic partnership featuring an exchange of services benefiting both companies and their users.
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Built-in partnership, the new, official Pinterest for WooCommerce extension available in the Marketplace allows mutual merchants to offer Pinterest shopping functionality directly from their Pinterest accounts.
WooCommerce Grows Social Commerce Reach
The integration enables over 3 million WooCommerce sellers (BuiltWith, Q1 2022) to connect with Pinterest’s 400 million monthly users (Pinterest global analysis, Q4 2021). According to Pinterest data, 97% of the top searches on Pinterest are unbranded (Pinterest internal data, English searches, April 2020), which means browsers are within the discovery stage of their shopping journey. When they do purchase, Pinterest users spend two times more than people on other platforms.
Merchants can create or connect a Pinterest for Business account and automatically sync their product catalog, turning their products into browsable product Pins. By installing the Pinterest tag, users can measure conversions on their Pinterest ads and optimize these ads for shopping campaigns or retargeting.
“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,”
“WooCommerce is highly invested in our merchants’ success. Merchants need the right options to reach the right audiences–this integration with Pinterest helps them do that.”Aleksandra Bettin, Vice President of Business Development, WooCommerce.
“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for merchants to reach and convert Pinterest shoppers,”Rachel Hardy, Head of Shopping Product Marketing, Pinterest.
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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.