5 Most Common Mistakes In Setting Up An eCommerce Business

Managing your website to sell your commodities can be a great moneymaker. You can practically open your own store online and sell to everyone everywhere with very low expenses.

However, because of its seemingly endless possibilities, a few people commit some blunders early on. Below are some of the most common mistakes to avoid when starting your own eCommerce store.

Not Creating a Content Plan

Building an eCommerce site is the same as starting your own store from scratch. It needs a solid business plan to make sure that all your goals are right on track. You also need to balance excessive optimism against reality.

It’ll also help you to start building your content marketing strategy to help you boost your site’s ranking. It may seem like a challenge to write content for one specific niche. However, doing so will not only help you with your page rank but it’ll also help your target audience get to know your business as well.

Taking The Design and Branding For Granted

You need to have a vision of what your site should look like and what your brand will represent. Creating a brand will help you with decision-making later.

You should also ensure that your web design is mobile-optimized and will work on different mobile devices. Most transactions nowadays happen on mobile devices such as smartphones and tablets.

Skimping On Details

You should look at every detail meticulously, no matter how small they may seem. Certain factors such as product descriptions are just as crucial as product images. You want your product description to fully cover all the product’s selling point, how it’s made, how it works or what it does.

Also, make sure to have more than one product shot from multiple angles. If the product comes in various colors, make sure to include photos of those options too.

Expecting Sales Growth Overnight

Although launching a site is a very exciting process, expect that sales won’t come in immediately. You must keep in mind that there are several eCommerce websites out there who are selling the same products as you.

So, have as much patience as you can muster and put in the right efforts to your marketing. Learn from your experiences and use it to let your business grow. It’ll not happen overnight, but the constant effort will ensure your business’ success in the long run.

Doing All Things At Once

Expect to make a lot of decisions and actions when opening your own online store. So, try to celebrate each of those milestones as a victory. Create a timetable to keep yourself organized.

You must keep your head above the water, especially if you’re just starting up.

Do you have any of your own tips or advice? Head over to our Facebook Discussion Group or use the comments section below to let us know.

If you liked this article and would like to engage with other small business entrepreneurs selling on marketplaces, join our . You can also find us on , , , and or sign up for our newsletter below.