eBay Launches New Unified Listing Experience to Invited Sellers

eBay is giving access to some sellers to out its new re-designed unified listing experience, which the company says brings more consistency to how sellers list across devices. Over the next few weeks, eBay will expand this option to all sellers. Sellers will know when they are eligible to try the new listing experience when they see the message “Try the new listing tool” where they create new listings.

The new listing experience will become the default for some sellers starting in February, and for all sellers through this spring.

What’s New in The Listing Experience?

This update combines the best features in eBay’s current listings flows, giving sellers a streamlined listing experience that’s more consistent across all devices. This means that wherever a seller lists — mobile, tablet, or desktop — they’ll see a clean, unified look, and will have just one listing experience that can scale with their business growth.

This experience is built on new technology that will allow eBay to more quickly to deliver new features that help sellers create great listings. eBay already rolled out Background Removal on desktop as part of the new experience. Previously only available on mobile devices, this feature helps sellers create professional-looking photos as they list.

Also, white background images help with Google Shopping as the search engine has strict rules about what listing can appear on its platform.

And for those using third-party listing tools, their listing fields, item specifics, and integration with those tools won’t be affected by these updates.

eBay Making Selling Easier

The rollout of this new listing experience was briefly discussed by eBay CEO Jamie Iannone at a recent investor conference when he talked about one of the platform improvements coming this year.

His vision is to make it easier for sellers to list items on the marketplace, including C2C (Consumer To Consumer) sellers. He believes this will bring more unique inventory (non-new inventory) to the platform and separate eBay from other marketplace and online commerce destinations. Removing the friction to selling, including improving the eBay Managed Payments program, all appear part of the new strategy.

eBay did not clarify if the original rollout is limited to US sellers only. But there are no announcements we could find by the company on the Canadian, UK, German, and Australian sites suggesting this new feature is not yet launching on those platforms. Usually those four countries are the next largest marketplaces for eBay to roll out updates.

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