How a Slow Website Affects Your Bottom Line
Reading Time: 2 minutes Page loading time is a crucial part of any website user experience. Although certain factors like aesthetic design, functionality and even content to web pages can certainly affect its speed.
Unfortunately, website visitors value speed more than anything else. Additionally, your site’s page loading time is also an important factor that can determine your site’s ranking in search engines.
According to Forbes, one recent study on the Tagman blog said that there is a substantial correlation between speed and sales. According to the study, a one-second delay in page load time can result in a 7% decline in sales.
Facts and Stats About Loading Time
• 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
• 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
• 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
• 47% of consumers expect a web page to load in 2 seconds or less.
• 40% of people abandon a website that takes more than 3 seconds to load.
• A 1-second delay in page response can result in a 7% reduction in conversions.
• If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
Slow websites affects online sales
“A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions”
A study conducted by Gomez.com showed that site visitors are likely to leave sites that are taking too much to load.
Today’s online users don’t expect pages to take at least 8 seconds to load, and they are must be highly interested in the site just to stay for a few more minutes.
Forbes also reported that the page speed greatly affects your landing page overall experience, thus making your ranking suffer in the process.
Do you also feel the same way with a slow website? Share your thoughts down below
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.