The Importance Of Product Research On Amazon

Amazon product research is a key component and possibly one of the most important tasks to execute when devising a strategy and selling on Amazon. It is the bread and butter of being a successful online business. Scouting, sourcing and eventually deciding on which products to invest in can be a daunting task. This is especially true if you are new to selling on Amazon.

Fear not! BQool is on hand to explain the key benefits of incorporating a product research tool into your Amazon business strategy.

Save Time

Product research on Amazon can be a time-consuming, frustrating and arduous manual data entry task, even if you’re a seasoned Amazon seller.

Even if you have a great understanding of trends and consumer behaviour, researching multiple products and then inputting them into spreadsheets, gathering product info for each ASIN and then number crunching to work out profit margins can take up hours and hours of your valuable time. If you’re new to selling on Amazon, product research can run on into days.

Don’t forget that at the same time as performing product research, you also need to prep and fulfill orders. You also need to manage your feedback, reviews and complete other administrative tasks. Utilizing a product research tool will save you time and quite often, save you from becoming frustrated and burnt out.

Click on the video below to discover out how to find new products to sell on Amazon in 5 minutes

Risk Management

By having access to accurate sales data for millions of Amazon products, Amazon sellers can decide which products are worth investing in. A product research tool alleviates the issue of potentially making the wrong decision of sourcing products. You could run the risk of having products that end up stuck in the inventory. The issue of stale inventory will become even more of a concern when Amazon rolls out its Long-Term Storage Fees on September 15, 2018.

Additionally, BigTracker serves as a perfect partner when it comes to the war against the Amazon Hijackers. If you are a private label seller, BigTracker will send you an email notification to inform you when the number of people selling your product exceeds 1.

Competitor Research

Another incredibly important aspect of product research and running a successful Amazon business is the ability to perform regular competitor research. Keeping tabs on your competitors is of paramount importance if you are to stay ahead of the game and maintain a competitive edge.

Manually tracking competitors if you have one or two products is feasible, although this could still prove to be difficult and time-consuming as your competitors can change their prices at the drop of a hat and you can’t predict when this is going to happen.

You must also take into account the amount of energy and time you would need to spend, manually tracking multiple competitors, adding data to spreadsheets and creating reports and graphs etc. Does this sound like a nightmare? A product research tool such as BigTracker will do the hard work for you.

Click the video below to find out how to spy on your competitors with ease using the product tracker feature of BigTracker

Marketing Strategy Assistance

Forming a profitable sales strategy and selling at the right time of year with the right products is key to being successful on the Amazon marketplace. Again, you could spend hours, days, even months researching the optimum times, dates and products to have sales and promotions.

By using an Amazon product research tool, you don’t have to. The BigTracker Deal Tracker enables you to see exactly what promotions other sellers are running and allows you to use those ideas for yourself to boost sales and increase profits.

Click the video below to see how to track Amazons deals with Deals Tracker

We hope that you have enjoyed our article about Amazon Product Research. Sign up for a free trial of the best Amazon Product Research Tool – BigTracker.

Don’t forget, BigTracker also has an amazing Chrome Extension too. Try both for free today!

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