Amazon’s Prime Early Access Sale—A Second Prime Day on October 11th and 12th!

Earlier this year we broke the news that there were rumors that Amazon was planning a second Prime Day for October in 2022. Today Amazon has confirmed those rumors by announcing the Amazon Prime Early Access Sale.

Set to happen over a month earlier than the traditional Black Friday sales period, it is clear Amazon is trying to make the most of those shoppers planning to do their holiday shopping earlier this year thanks to the current economic climate.

Regardless of your thoughts on this, from a seller’s point of view, it can only be a good thing as traditionally Amazon sales events like Prime Day earlier in the year and Black Friday last year are a huge sales draw for third-party sellers on the marketplace.

Now would be the perfect time to start preparing your eCommerce business to make the most of this additional sales opportunity you have this year.

You can see the full announcement from Amazon below:

Amazon Prime Early Access Sale October 11-12 2022

Today, Amazon unveiled Prime Early Access Sale, a new two-day global shopping event exclusive to Prime members. The event begins October 11 at 12 a.m. PDT and runs through October 12 in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the U.S.

Prime Early Access Sale gives members a chance to kick off the holiday shopping season early with hundreds of thousands of deals. As part of the new deals event, Amazon is introducing a Top 100 list of some of the season’s most popular and giftable items. New deals from the list will drop throughout the event, offering deep savings across all top categories, including electronics, fashion, home, kitchen, pets, toys, and Amazon devices. Holiday gift guides and Amazon’s Toys We Love list will also make it easier for Prime members to discover, shop, and save on deals this holiday season.

“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale—an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” said Jamil Ghani, vice president of Amazon Prime. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”

Start Saving Now

Members don’t have to wait to take advantage of holiday gift guides, as well as Prime benefits and offers. They can also learn more by visiting amazon.com/earlyaccess. Customers can join Prime or start a free 30-day trial at amazon.com/prime to participate.

• Explore Holiday Gift Guides: Prime members can find gifting inspiration for the holiday season with gift guides, featuring top items from the toys and home categories. The toys gift guide features the most popular toys and games of the holiday season. It also includes the Toys We Love list of more than 60 items only available at Amazon from top brands, including Hasbro, Disney, Fisher-Price, Bluey, and National Geographic.
  
  For more information, visit amazon.com/toyswelove. The home gift guide includes must-have products from brands like Amazon Basics, Christopher Knight, De’Longhi, iRobot, Shark, simplehuman, and ZINUS.
  
• Try Amazon Music Unlimited: Prime members who haven’t yet tried Amazon Music Unlimited can get four months free—with 90 million songs ad-free and in HD, plus millions of podcast episodes—and non-Prime members are eligible for three months free. Or, Prime members can get an Echo Dot (3^rd gen) for $0.99 with a one-month subscription of Amazon Music Unlimited. Both offers are available starting September 26 and ending October 12.
  
• Get a Grubhub+ Membership, Free For a Year: Prime members in the U.S. can get even more delivered to their door with a free, one-year Grubhub+ membership trial valued at $9.99 per month—at no additional cost to their Prime membership for the first 12 months. This offer includes unlimited, $0 delivery fees on orders over $12, along with exclusive offers and rewards for Grubhub+ members, like free food and order discounts from hundreds of thousands of restaurants across the country. To activate this deal, members can visit amazon.com/grubhub.
  
• Score Deals on Prime Video: Prime Video is just one of many benefits included with a Prime membership. In addition to a vast collection of movies, series, and sports included with Prime Video, from September 30 through October 7, Prime members can enjoy a selection of new and popular titles to rent or buy at up to 50% off.

Plan Ahead for Prime Early Access Sale

Amazon makes it easy to prepare for Prime Early Access Sale, setting up personalized deal notifications and creating shopping lists.

• Set up Personalized Deal Notifications: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Early Access Sale event page on the Amazon app between now and the event to create deal alerts. Once Prime Early Access Sale begins, members will receive push notifications on any available deals.
  
• Create Deal Lists with Alexa: Busy Prime members who don’t want to miss a deal can add products to their Wish List, Cart, or Save for Later list. Alexa can notify members up to 24 hours before eligible deals go live on items they’ve added to their lists—and even offer to purchase the deal once it’s available.

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