9 Steps to Write Email Copy that Converts
It is an all-too-common occurrence: we send out marketing emails that have had time and effort put into them, but they receive hardly any response….
How SEO & Social Media Work Together
In the world of digital marketing, it’s no hidden secret that it can be incredibly difficult to get yourself, your brand and your business is…
eCommerce SEO Tips for Client-Oriented Sellers
Many eCommerce websites don’t take SEO seriously and focus mostly on PPC and social media ads to promote their sites. eCommerce SEO is not easy,…
Email Celebrates 40 Years
Can you believe it’s been 40 years since you stopped using snail mail and the office phone to reach a client because it’s way easier…
Understanding Marketing Efficiency: Take The Grand Tour
Ask many small business owners how they perceive the marketing opportunities they are presented with on a daily basis and they will, more often than…
Beginner’s Guide to Amazon Search Marketing (SEO)
When it comes to improving the searchability of your products on Amazon, it’s important to understand that customers have different search habits on Amazon compared…
The Essential Guide To Using Hashtags For Marketing
One way of effectively improving your social media engagement is by using hashtags. Hashtags are omnipresent on every social media site. One reason is that…
We Are All Publishers Now!
I often remind the attendees at my regular content marketing training events, that in this social age, we are all publishers now. You might think…
Cause-Related Ad Campaigns Generate Higher Engagement Rates
Heart-warming content materials that tackle controversial topics get customers to sit up and pay attention. Studies show that cause-related ad campaigns have more views and…
Companies’ Rate of Response on social media Affects Their Brand
Sprout Social conducted a study to further understand the disengagement between customer expectations and brand realities and what part that gap plays in three different…