Payment Processor Square Defends Reserves Policy After Mounting Criticism
In May we reported that Square was withholding portions of payments for some merchants for up to 120 days citing its Reserves Policy. The practice seemed to target merchants in service industries that do not sell tangible goods. Apparently, Square decided these merchants high-risk merchants, even if they had no prior problem with the payment processor.
Today, the New York Times published a story detailing further this controversial practice by Square, especially in the middle of a pandemic when many small businesses are reliant on maintaining cash flow to keep the doors open.
The Times article also mentioned a Change.org petition that already garnered over 1,400 signatures demanding Square “end this unethical business practice.”
To deflect from the mounting criticism, Square released a blog post explaining its Reserves Policy. Here is the full text of the company’s blog post on this matter.
Square Blog Post About It’s Reserves Policy
Recently, Square began using a common industry tool called reserves to protect buyers and enable more sellers to transact on our platform. Out of our millions of sellers, fewer than 0.3% have reserves on their accounts, but given increased interest, particularly in light of COVID-19, we wanted to take a step back to explain what reserves are, how we assess riskiness, and how we plan to further improve the seller experience.
Background
One way Square helps sellers run and grow their businesses is by processing credit card payments. Sometimes, a buyer may question a transaction and ask their credit card company to reverse it. This commonly used feature of credit cards is called a chargeback. The ability to dispute a payment protects consumers from unauthorized transactions, but it can also be a headache for sellers. We work with our sellers to navigate the cumbersome process and ensure that they are properly positioned to handle a potential spike in chargeback activity.
Reserves are a standard tool used by payment processors and other financial institutions to protect buyers and help account holders avoid a negative balance as a result of situations like chargebacks. At Square, we use a “rolling reserve,” in which a percentage of a seller’s processing volume is set aside and released on a rolling basis. These funds still belong to the seller and are only used if that seller is unable to cover disputes, refunds, or outstanding fees; if no disputes occur, they receive the full amount.
Square and Reserves
Reserves help us protect buyers and expand access to our platform by enabling us to onboard and serve sellers that we otherwise might not be able to. For example, we tested reserves in late 2019 to onboard businesses selling CBD products, a type of seller at greater risk for chargebacks.
We apply reserves on more “risky” sellers, such as those that take pre-payment on goods or services delivered at a future date, sell goods or services more prone to disputes, or operate in an industry that historically receives higher chargeback rates than others, among other factors. Similarly, when the macroeconomic environment shifts, certain industries may become “riskier” than before (meaning the likelihood of chargebacks may increase), and changes in consumer behavior may affect even businesses that typically pose a lower risk, as we’ve seen with COVID. The vast majority of our sellers don’t fit this profile. For the small number who do, we put in place reserves that allow them to continue processing with Square (as opposed to being deactivated, as many financial institutions will do), particularly during uncertain times.
Importantly, sellers always have choice. For example, today we provide all sellers with advance notice of reserves being applied to their account so they can choose whether or not to take future payments with us. Sellers also have the option to refund a payment back to the buyer and take an alternative form of payment, which releases the funds in the reserve.
Serving our Sellers
We know that reserves can be frustrating for sellers so we use them sparingly, and we spend a lot of time building and adapting our tools based on feedback. Recently we enhanced our reserves process by ensuring that sellers receive an even earlier notice of a reserve decision before the policy goes into effect. This gives them more time to choose whether they want to continue processing with Square under these new conditions, in advance of taking more payments. Similarly, we are enabling our customer success agents to provide more details to sellers about why a reserve was applied to their account and what actions they can take to release the reserve quickly.
As always, we aim to be transparent, offer sellers choice, protect buyers, and provide a better experience with Square.
[post-cta]
If you liked this article and would like to engage with other small business entrepreneurs selling on marketplaces, join our . You can also find us on , , , and or sign up for our newsletter below.
SIGN UP. BE INSPIRED. GROW YOUR BUSINESS.
We do not sell your information. You can unsubscribe at any time.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.