Adobe Data: 2022 Holiday Season Online Shopping Hit New Record
Adobe data released Thursday shows that American consumers spent a record $211.7 billion online, up 3.5% year-over-year (YoY), during the 2022 holiday season.
Adobe data released Thursday shows that American consumers spent a record $211.7 billion online, up 3.5% year-over-year (YoY), during the 2022 holiday season.
American consumers spent a total of $11.3 billion on Cyber Monday, representing 5.8% growth year-over-year (YoY), according to Adobe Analytics data.
Adobe predicts strong online sales to continue with a record Cyber Monday closing out Cyber Week (Thanksgiving Day to Cyber Monday).
American consumers spent a record $9.12 billion shopping online on Black Friday (November 25), up 2.3% YoY, according to Adobe Analytics data.
Bellies full of Turkey and fixins didn’t stop consumers from spending a record $5.29 billion online on Thanksgiving Day, according to Adobe Analytics data.
In advance of Cyber Week, Adobe has issued new Adobe Analytics data for the first three weeks of the Nov-Dec holiday season.
Early sales data from Adobe shows that online sales are holding on this year, despite macroeconomic challenges that are impacting consumer shopping.
Adobe released its online shopping forecast for the 2022 holiday season, covering the period from Nov. 1 through Dec. 31, 2022.
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