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Digital Marketing

Holiday guide 2023 presented by eBay Ads.
eBay | Leadership Series

New eBay Ads Report Finds 33% of Holiday Shoppers Are Very Influenced by Holiday Ads, Presenting New Opportunities for Sellers

ByElisabeth Rommel October 31, 2023March 6, 2024 Reading Time: 5 minutes

Elisabeth Rommel, GM, Global Advertising Growth at eBay, discusses how eBay sellers can use Promoted Listings to boost sales during the 2023 holiday season.

Amazon
Amazon | Leadership Series

How The Coronavirus Pandemic Affects Sales on Amazon

ByFranz Jordan May 12, 2020June 7, 2022 Reading Time: 4 minutes

With more than 3,700,000 worldwide, the Coronavirus pandemic has taken a toll on the lives of numerous people. But the COVID-19 crisis is not only…

Brainstorm Ideas Strategy
Entrepreneurship | Ecommerce

A Brainstorming Exercise for Quarantined Amazon Sellers

ByPaul Rafelson March 18, 2020 Reading Time: 7 minutes

Think of it as a watered-down version of what Wall Street Analysts and Strategic Marketing Departments are Frantically Trying to Figure Out For most of…

Etsy Offices
Etsy

Selling on Etsy Just Became More Expensive for Some Sellers

ByRichard Meldner February 26, 2020February 26, 2021 Reading Time: 3 minutes

This morning, Etsy announced a new advertising service called Offsite Ads, which forces many sellers to participate without an option to opt-out. Etsy will pay…

3 tips for turning 15-minutes of TV fame into long-term loyalty
Ecommerce

3 tips for turning 15-minutes of TV fame into long-term loyalty

ByJohn Kinny June 20, 2019June 20, 2019 Reading Time: 3 minutes

For today’s ecommerce brands, appearances on national TV shows like Shark Tank and Good Morning America can be the launching pad for major success —…

How To Boost Content Marketing Strategy If You’re Dead Broke In The Process Of Writing
Ecommerce

How To Boost Content Marketing Strategy If You’re Dead Broke In The Process Of Writing

ByMary Kutton February 25, 2019July 22, 2019 Reading Time: 5 minutes

It was estimated that only approximately 30% of all B2B marketers possess a documented and approved content marketing strategy. Among them, almost the same percentage…

Predictions for 2019 From eCommerce Experts
Ecommerce | Leadership Series

Predictions for 2019 From eCommerce Experts

ByRichard Meldner January 3, 2019January 4, 2022 Reading Time: 12 minutes

By all accounts, 2018 has been a fantastic year for many online merchants. But online commerce is not standing still and 2019 will bring new…

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