Top 4 Marketing Strategies For Your eCommerce Business
Starting an eCommerce business is one thing, however building a sustainable long term business is something very different. Whilst the marketplaces offer a great route…
Selling on Etsy Just Became More Expensive for Some Sellers
This morning, Etsy announced a new advertising service called Offsite Ads, which forces many sellers to participate without an option to opt-out. Etsy will pay…
3 tips for turning 15-minutes of TV fame into long-term loyalty
For today’s ecommerce brands, appearances on national TV shows like Shark Tank and Good Morning America can be the launching pad for major success —…
Streamline Your Success With Omnichannel Marketing
Customers need an average of 6 to 8 touch points before converting. If you’re not engaging your customers through diverse mediums and across multiple platforms,…
The Concept of Storytelling in Content Marketing: What It Is and How to Do It
Traditionally, content marketing has used a message or gimmick. For example, Coke recently kicked off a Share a Coke campaign that was supported by putting…
Why eCommerce Brands Need to Embrace Video Content
In this digital age, eCommerce brands are looking for more and more ways to make themselves stand out from the crowd. Content marketing has taken…
9 Steps to Write Email Copy that Converts
It is an all-too-common occurrence: we send out marketing emails that have had time and effort put into them, but they receive hardly any response….
How SEO & Social Media Work Together
In the world of digital marketing, it’s no hidden secret that it can be incredibly difficult to get yourself, your brand and your business is…
Email Celebrates 40 Years
Can you believe it’s been 40 years since you stopped using snail mail and the office phone to reach a client because it’s way easier…
Understanding Marketing Efficiency: Take The Grand Tour
Ask many small business owners how they perceive the marketing opportunities they are presented with on a daily basis and they will, more often than…