Using Surveys To Find Blog Topics For Your Audience
Reading Time: 2 minutes Many bloggers usually write blog posts that look appealing to them. However, if you do not have a clue as to what your audience are trying to get, you might lose audience appeal.
That is true with personal blogging, and that is true as well with professional blogging, especially those in the eCommerce industry.
Knowing what to write is fairly simple. The first is to create the survey. This is to find out what the target market is. This is helpful for bloggers who are starting, or for those who might want to have a new start with their blog.
Utilising Surveys to find what the audience wants
After the survey has been made, then it is time to get that target market to take the survey. Social media can work here or an email encouraging your audience to take part.
Once the survey has been made, whatever results the survey has, the blogger can then use to learn and fit his blog based on the results. In this way, the blog would be more successful and would be narrowed down to the audience the blogger prefers.
Target marketing is successful once the audience has been identified. Surveys help here since the questions that are asked would help determine what direction the blog will take. Creating surveys through Survey Monkey or something similar is ideal. Another way is to go to a forum and then ask people there to take the survey.
A blog to be successful should know what its audience is. That is just as true for personal blogs as well as professional ones. Some blogs even fill a niche, which is a very narrowly targeted one for a specific group of people.
In this way then, bloggers would have more success and would stand out rather than have a blog that would be all over the place and no direction.
Have you ever given a survey to your audience? What were the results? Let us know in the comment section below.
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.