eBay Expands Authenticity Guarantee to Kids’ Sneakers in the U.S.

Responding to the growing demand for kids’ sneakers, eBay announced the expansion of its Authenticity Guarantee program to include new and pre-owned kids’ sneakers priced at $100 or higher on eBay.com.

This expansion aims to provide added protection for sellers and instill confidence in buyers on the popular online marketplace.

The company recently announced a similar expansion of its authenticity guarantee to include kids’ sneakers in the U.K., but this news covers its primary U.S. marketplace platform on eBay.com.

Starting today, eligible sneakers available in infant, toddler, and kids’ sizes will undergo the same rigorous authentication process as adult sneakers at eBay’s authentication facilities. The program covers over 40 brands, including popular names like Adidas, Nike, New Balance, Off-White, Golden Goose, and Converse.

eBay Authenticity Guarantee for Kids’ Sneakers

To ensure authenticity, eBay’s process begins with a thorough physical inspection when a purchase is made.

Sellers will ship the sneakers directly to one of eBay’s authentication centers, where experts verify the box, sizing labels, soles, stitching, logos, and other details against the seller’s listing description.

Once verified, a unique NFC-enabled tag will be affixed to the left sneaker, containing authentication information.

For sellers offering returns, eBay’s authentication program ensures that the exact item sold is returned to them through a verified returns process.

After the buyer initiates a return, the pair is shipped to the authentication center, where eBay’s experts authenticate the item and assess its condition before returning it to the seller.

Since its launch in 2020, eBay’s Authenticity Guarantee has successfully authenticated over 4 million items globally, providing buyers with a safer and trusted shopping experience.

eBay’s decision to expand the Authenticity Guarantee program to include kids’ sneakers comes at a time when the sneaker market is thriving on the platform.

According to eBay, searches for popular sneaker brands increased by over 6% in 2022. Hoka and New Balance emerged as the top two brands in terms of searches, experiencing growth rates of approximately 40% and over 20%, respectively.

With this expansion, eBay aims to meet the rising demand for children’s sneakers while ensuring that buyers can shop with confidence, knowing they are purchasing authentic and high-quality products.

This is also the second expansion of its Authenticity Guarantee on eBay.com this month when the company announced it was expanding the service to Streetwear.

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