Amazon 2022 Small Business Empowerment Report

Amazon Releases Annual U.S. Small Business Empowerment Report


Amazon has unveiled the latest edition of its annual U.S. Small Business Empowerment Report, providing insights into the company’s support of independent sellers by fostering initiatives and innovations that fuel the growth of small and medium-sized businesses (SMBs) nationwide.

This comprehensive report highlights how the company’s investments have contributed to product sales growth by SMBs and helped create new jobs across the nation.

Today, over 60% of sales on Amazon’s platform originate from independent sellers, the majority of which comprise small and medium-sized enterprises. This diverse group of sellers offers a wide array of exceptional products, competitive pricing, and unparalleled convenience, delivering a remarkable shopping experience for consumers.

According to the report, independent sellers experienced significant growth in product sales year after year on Amazon, expanding their customer base not only within the United States but also through increased international export sales.

These findings spotlight the strong alliance between Amazon and SMBs in the U.S., showcasing the remarkable resilience of entrepreneurs who persistently navigate and flourish in a challenging economic landscape.

Amazon’s latest Small Business Empowerment Report reveals remarkable statistics for 2022. Independent third-party sellers in the United States achieved a significant milestone by selling over 4.1 billion products, averaging approximately 7,800 products sold every minute on Amazon. Furthermore, they exported more than 260 million products internationally.

Notably, sellers located in rural areas, such as parts of Rhode Island, Illinois, Louisiana, West Virginia, and Wyoming, collectively experienced a remarkable sales growth of over 40% year-over-year on Amazon’s platform, highlighting the vast opportunities available to small businesses nationwide.

The impact of selling on Amazon extends beyond sales figures. It has also enabled independent sellers to generate approximately 1.5 million jobs in the United States.

These jobs encompass various roles, including managing, operating, and supporting sellers’ efforts to effectively sell through the Amazon marketplace platform. By fostering economic opportunities in local communities, Amazon continues to be a catalyst for growth and prosperity across the country.

“Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon.

“Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers.” 

The company offers a comprehensive suite of advanced tools, programs, and services designed to empower independent sellers and elevate their brand growth to new heights.

Amazon highlights that brand owners in the United States experienced a remarkable sales increase of over 20% year after year on Amazon, demonstrating the effectiveness of these offerings in driving success for sellers.

With Amazon’s robust support, independent sellers are equipped with the necessary resources to expand their reach and enhance their brand presence on the platform.

Amazon Promotes Small Businesses With New Badge

With the introduction of the Small Business badge, customers can effortlessly explore a wide array of products from small businesses and artisans based in the United States.

This distinctive badge not only facilitates convenient shopping but also allows customers to make a meaningful impact on various small businesses, including those owned by Black individuals, women, and military families. By supporting these enterprises, customers contribute to the growth of local communities.

The Small Business badge is prominently displayed throughout Amazon’s store and can also be accessed at, ensuring a seamless experience for customers who wish to champion these businesses.

“Ever since small and medium-sized businesses started selling products in our store 23 years ago, I’ve been impressed by their passion, creativity, and commitment to customers,” said Doug Herrington, CEO of Amazon Worldwide Stores.

“All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends.

“I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon’s store, and I appreciate the immense value that together, we are able to bring to customers around the world.” 

To read the full 2022 Amazon Small Business Empowerment Report, click here.

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