Amazon Ships in Product Packaging Launched

Amazon Invites FBA Sellers to Its New Amazon Ships in Product Packaging Program (SIPP)


Amazon is now accepting sellers into its new Amazon Ships in Product Packaging (SIPP) program, designed to revolutionize the way Fulfillment by Amazon (FBA) third-party selling partners approach packaging and shipping.

SIPP offers a host of benefits aimed at enhancing the seller experience while promoting sustainability and cost-efficiency.

What is the Amazon Ships in Product Packaging Program?

Formerly known as Ships in Own Container (SIOC), the SIPP program is newly imagined for 2024 and allows FBA Sellers to ship products to customers in their own custom-branded packaging, eliminating the need for Amazon-added materials.

The goal of this initiative is to reduce packaging waste, cut down on fulfillment expenses, and potentially decrease the environmental impact of outbound shipments by avoiding the use of additional Amazon packaging. 

Key Benefits for Sellers

Enhanced Customer Experience:

By shipping products in custom-branded packaging, sellers can deliver a more cohesive and memorable brand experience to customers. This strengthens brand loyalty and sets sellers apart in a competitive marketplace.

This loyalty can be incredibly valuable where customers have numerous options and are constantly bombarded with advertising and marketing messages. And most importantly, it also often leads to word-of-mouth referrals, as satisfied customers are likely to recommend a brand to friends and family.

Cost Savings:

Reducing the reliance on Amazon-added packaging materials translates to significant cost savings for sellers. With the Amazon Ships in Product Packaging program, sellers can optimize their packaging strategies without compromising on product protection or presentation.

Environmental Responsibility:

In an era of heightened environmental awareness, minimizing packaging waste is paramount as well. The new program aligns with sustainable business practices, allowing sellers to contribute to environmental conservation efforts while meeting consumer expectations for eco-friendly packaging solutions without the use of additional Amazon packaging.

Program Eligibility and Enrollment

The Amazon Ships in Product Packaging program, which enables the reduction of delivery packaging, is open to FBA Sellers operating in the United States, Canada, France, Germany, Italy, Spain, and the United Kingdom.

Enrollment is straightforward through Seller Central, offering sellers the flexibility to test and qualify their products for SIPP certification.

Understanding SIPP Certification

SIPP certification standards mirror those of the previous SIOC program, ensuring consistency and clarity for participating sellers. Sellers can enroll eligible ASINs and navigate the certification process seamlessly through Seller Central.

Packaging Requirements for SIPP

Items eligible for the Amazon Ships in Product Packaging program must adhere to specific criteria. Packaging options include a rigid 6-sided box, a rigid or padded mailer, or a bag, meeting minimum dimensions of 6″ x 4″ x 0.375″.

For items in flexible packaging, there are additional constraints: dimensions must not exceed 18″ x 14″ x 6″ (with length plus height ≤ 21″ and width plus height ≤ 16″), and weight should not exceed 7 lbs.

Additionally, all products must be securely sealed in original packaging to safeguard the product and comply with labeling requirements outlined in Seller Central guidelines, encouraging the shipment of items safely without an Amazon box.

Streamlined Customer Communication

During the checkout process, customers are informed if their selected ASIN is eligible for SIPP shipping, which means it will arrive safely without an Amazon box, reducing extra packaging. They have the option to choose Amazon packaging at no additional cost, ensuring transparency and flexibility in their delivery preference.

Operational Efficiency

SIPP-certified ASINs enjoy streamlined fulfillment processes, with no additional testing required for variations within the product line. Sellers can group similar products for certification, simplifying the enrollment process and maximizing efficiency.

FBA Fulfillment Fee Discounts

Sellers benefit from FBA fulfillment fee discounts based on the size and weight of their SIPP-certified products since the products will ship without Amazon packaging. These discounts contribute to overall cost savings and enhance the competitiveness of sellers within the Amazon marketplace.

Automated Certification

Amazon’s fulfillment network employs machine learning algorithms to identify and certify SIPP-compliant ASINs automatically. This proactive approach reduces the burden on sellers and accelerates the adoption of sustainable packaging without additional packaging.

Continuous Improvement

Amazon is committed to ongoing improvement and innovation within the SIPP program. Selling partners can expect updates and enhancements to further optimize the program’s effectiveness and benefits.


The Amazon Ships in Product Packaging (SIPP) program stands as a beacon of opportunity for FBA Sellers, presenting a multitude of benefits that extend far beyond mere transactional success.

This innovative initiative not only elevates the customer experience to new heights but also paves the way for significant cost savings and a tangible demonstration of environmental responsibility.

In a world where sustainability has become a defining factor for consumer choices, embracing initiatives like SIPP can be pivotal in shaping a brand’s reputation, particularly among the increasingly influential younger demographics who prioritize eco-conscious practices.

Sellers can enroll today and unlock the full potential of their e-commerce journey with Amazon or learn more here.

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