Etsy Announces 2022 Holiday Campaigns for US, UK and Germany
Etsy has kicked off its 2022 holiday season campaign with new TV spots produced for the US, UK, and German markets.
Don’t Miss
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- AI can change your entire social media game today. Learn how you can save time writing engaging content faster. [sponsored]
- How to lower your taxable income and pay less in taxes. [sponsored]
- ‘My Community Made’ is a new marketplace to compete with Etsy and Amazon Handmade.
- EXCLUSIVE: Interview with Chris Prill, VP eBay Motors, discussing the new Guaranteed Fit program.
This year’s holiday campaign builds on the successful storytelling spots from last year by enticing shoppers to discover Etsy sellers who offer one-of-a-kind gifts for all kinds of relationships and budgets.
The campaign includes two branding spots, ‘To the Travelers’ and ‘To the New Parents,’ telling stories of how people give and how giving connects us.
‘To the Travelers’ follows families traveling near and far to spend the holidays together, reconnect with loved ones and give that perfect gift.
Etsy released four spots for this campaign; one 60 second, one 30 second, and one 15 second version for the US market.
For the UK audience, there is only one 60 second version which only differs from the US version by replacing the voice-over at the end of the spot with a British-accented voice.
Etsy said that the ‘To the New Parents’ spot highlights the new parent’s experience of their first holiday together through thoughtful, personalized gifts.
For the US market, the company released one 60 second and one 15 second spot. And for the UK market, there is a 30 second and 10 second spot
For the German market, Etsy has released two branding spots as well. The first spot is called ‘Ein Missverständnis’ (‘A Misunderstanding’) and the second spot is called ‘Von Mir’ (‘From Me’).
Both German spots promote handmade gifts, somewhat initially making the receivers believe the gift giver made them themselves. Of course, the spots end with the gift giver admitting they bought them on Etsy.
- ‘Ein Missverständnis’: 10 Second, 20 Second, and 30 Second spots.
- ‘Von Mir’: 10 Second, 20 Second, and 30 Second spots.
Etsy Direct Spots
In addition, Etsy’s holiday campaign will also include two direct spots, ‘The Tree’ and ‘The Table,’ which the company explained are quick snapshots of all of the beautiful, handcrafted items Etsy sellers have to offer — at all price points.
The direct campaigns will feature the company’s new creative platform, ‘Etsy has It,’ showcasing a wide variety of unique items from sellers, ideal for all occasions.
While Etsy has not released videos for this campaign yet either, on its surface, the premise for the direct spots sounds a bit similar to the old eBay ‘But Did you Check eBay?‘ campaign.
We will update this post once Etsy releases videos of these campaigns on its YouTube Channel.
Just as last year, the Etsy holiday season spots were produced in partnership with creative agency 72andSunny New York.
Note: This post was updated on 11/14 to include links for the ‘To the New Parents’ spots which were not released on the date of the original publication of this article.
Connect with us: Head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.