Understanding Revenue-Based Financing

Onramp Funds Publishes Free Prime Day Playbook


An eCommerce Seller’s Guide to Winning Big During Amazon’s Massive Sales Event

Onramp, an innovative funding provider supporting the growth of eCommerce businesses, published its Prime Day Playbook: Your eCommerce Seller’s Guide to Winning Big, a comprehensive guide for online sellers that helps ensure sales success during one of eCommerce’s biggest and busiest days.

Taking place in July, Amazon’s Prime Day is a massive sales event exclusive on Amazon Marketplace for
Amazon Prime members, boasting deals across various product categories. Prime Day consistently
breaks sales records, reaching an estimated $12 billion worldwide in 2023. In publishing its Prime Day
Playbook in early Q2, online sellers have enough time to develop a strategic plan with the right tools.

Onramp’s Prime Day Playbook: Your eCommerce Seller’s Guide to Winning Big begins by walking online businesses through goal setting for the event, which includes proper preparation for inventory management and marketing campaigns. The guide provides advice for strategic product selection, pricing, customer engagement, and inventory planning based on customer experiences.

The Playbook also includes a section on strategies online sellers can follow post-Prime Day, including:

  • Financial Planning
  • Fulfillment Options
  • Customer Focus and Attention
  • Marketing & Customer Engagement
  • Post Prime Day Analysis

“Our Prime Day Playbook was produced by a team with decades of experience empowering online
merchants to scale their businesses,” said Eric S. Youngstrom, Onramp’s CEO. “The Playbook equips
online sellers with everything they need to turn Prime Day into a huge sales success.”

Within the key sections of Onramp’s Prime Day Playbook: Your eCommerce Seller’s Guide to Winning Big, online merchants will also find tips from experts experienced in every aspect of a products’
lifecycle including strategic direction, product concept and development, marketing, Biz Dev, and
operational implementation. Examples include:

  • Competing Beyond Amazon
  • Leveraging the Halo Effect of Prime Day
  • Boosting Prime Day Pre-Launch Reviews

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