Smartphone Use For eCommerce Becoming More Dominant
The smartphone today has become incredibly powerful. So powerful that it is practically a very handy, small computer and has become increasingly used for eCommerce.
More purchases are being done through smartphones and tablets now than ever before.
In the U.S., smartphone use for eCommerce has risen to 48% in 2016. That’s nearly almost half of all eCommerce activity.
This has also given rise to eCommerce marketplaces, as more people are using it as well.
Smartphone domination of eCommerce
In 2016, almost 97% of all online shoppers have used eCommerce marketplaces in at least a three month time.
It is not only in the U.S. that this is happening. Even in the Netherlands, the use of smartphones for eCommerce has risen to 68% in 2016.
This trend has been going in for a number of years in such places as the U.S. and UK, but is catching up in the Netherlands and other places as well.
With mobile phones becoming prominent in online commerce, it is changing how eCommerce is being done.
More people are now on the move, and more people are using mobile phones each year. Along with that, online shoppers are using places like Amazon because of the convenience as well as having better and more competitive prices.
Smartphone use for eCommerce is here to stay, and will increase over time. This means the importance of having a fully mobile optimised website has never been greater.
More of your customers will be visiting your website from their phones and tablets and if the site isn’t optimised for them you run a high chance that they will leave very quickly.
The likes of eBay design every part of their business now with mobile the first platform in mind, and optimise for desktops and laptops afterwards.
Don’t get caught in the past with a low converting website.
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.