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eBay Releases Fall 2017 Seller Update

Today eBay released seller updates around the globe. We already covered the UK update here. This one is specific to eBay.com (U.S. site).

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Image: eBay Open | Entrance with eBay Sellers

As was mentioned during several keynote presentations at eBay Open 2017, eBay is minimizing the impact of these updates. Previously, eBay would often introduce platform changes in the spring, summer, and fall updates.

However, with eBay making so many changes on an ongoing basis, seller updates now deal with policy changes and summarize a few new features.


If you were already eligible for guaranteed delivery, you may have received an early invitation. Otherwise, eBay is just again spelling out their plan to make guaranteed delivery available to qualified sellers by early 2018.


Again, another feature announced previously and the seller update just summarizes the features of the new promotions manager.


Previously, single quantity listings were excluded from the promoted listings feature. As was hinted at eBay Open 2017, this would change and this seller update confirms the availability of this new option.


As part of the promotions manager change, eBay is now offering the ability to create bundles. Lots and bundles provide for greater visibility on the site and may be included in product pages and search results.

The company explains the process in more detail in this post.


And again, as the previous points, mostly already announced, eBay has added a Questions & Answers section to product pages (these are not your listings), to give buyers and sellers the opportunity to provide answers to questions posed by prospective buyers.

This feature is similar to the Q&A sections found at Amazon, Best Buy, and other major eCommerce retail sites.


Image: Adobe Stock | Policies
Image: Adobe Stock | Policies

Many of the following policy changes were previously announced at eBay Open or were part of other feature updates.

  • Remove Contact Info. eBay announced this previously and has been aggressively using AI to monitor email communications as well. In this seller update, they warn that listings may be excluded from searches or are removed from the site if listings do not comply.
  • HTTPS Security will become mandatory on eBay. This requirement mainly impacts sellers who use third-party tools that link back to unsecured content. Starting in October 2017, Google’s Chrome browser will display warning messages if your content includes non-secure items. We discussed this problem in our post here and how to implement fixes.
  • Product Identifiers will now be required on all products, including some refurbished and used items. Starting October 19, 2017, new listings will be required to have a Brand, Manufacturer Part Number or Global Trade Item Number (UPC, EAN, ISBN, etc.). This requirement will expand to running listings in early 2018.
  • eBay is introducing another more strict image policy that requires the removal of watermarks by March 1, 2018. If you continue to keep watermarks in your listings, eBay will start removing them after that day. It is unclear if this applies to eBay Motors as eBay Motors continued to have an exemption from the previous image policy.
  • Starting in Spring 2018, eBay will begin to match listings with product identifiers to catalog items. Presumably, this will be part of the expansion to use more Product Pages.


Image: eBay | Returns
Image: eBay | Returns

Again this is an area that was much discussed at eBay Open 2017. eBay is encouraging free returns and an easier return process on all listings.

There is also a new mechanism for more automatic return acceptance to speed up the return process for buyers.

It was evident at eBay Open 2017, that this policy change is the most controversial with many sellers. However, eBay is only matching typical eCommerce practices among larger eCommerce sellers.

While this may not work for every seller, eBay is trying to push for a more uniform return system among all sellers. It seems they are willing to lose a few sellers that may not or cannot easily participate in these new return policies.

For a more detailed look at the Fall U.S. 2017 update, please go to eBay’s Fall Seller update page here.

We’d love to hear your thoughts on this update. As with every eBay Seller update, there are changes required to comply. Please let us know in the comments section below how you feel this update will impact your business.

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  1. Bonanza.com folks, that is where all the fed up sellers are going. We listed our items on there and haven’t looked back. Ebay is a failing marketplace. Also check out shopify.

    1. Bonanza.com has a lot neat features and is a good marketplace for certain industry segments. It is hard to discount eBay as a failing marketplace with over 171 million members. But every time eBay does make changes in their policies, which mostly are designed to keep up with the rest of the eCommerce world, it does provide challenges for some sellers.

      Personally, I believe for fashion and accessories Etsy has a lot going for it, but it also needs more platform updates which are disliked by some sellers.

      The trick is to find a reasonable mix between maintaining a marketplace that promotes current eCommerce “standards” and still has the flexibility to allow sellers to maintain their own identity. In that regard, eBay is taking steps it believes are necessary to build customer trust. This means sellers will have to adhere to their policies and that definitely means some sellers will leave. Time will tell if this is the right strategy.

      Thank you for your comment. Richard

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